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Marketing
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Teaching
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Summer term
Consumer Research
design and analysis. The contents of the course include: (1) basic introduction to consumer research, (2) classical and (3) novel research approaches, and (4) online research methods. In the accompanying exercise [...] to critically evaluate research projects. Time and Place Fridays 12:00 - 15:30, Chemistry Building HS2 Kick-off event: April 11, 2025 Documents Contact person N.N. …